P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horses galloping) 0:01 - Up here on the eastern side of the range, 0:09 the main tree is the Jeffrey pine. 0:11 A good-sized average Jeffrey's about a hundred feet tall. 0:13 Pretty good-sized tree. 0:18 The bark is very interesting. 0:20 It forms itself into plates like armor, 0:21 protection for the tree. 0:24 These are over 200 years old. 0:26 Most of the big babies were logged over back in the 1870s. 0:28 This whole area was scalped. 0:33 But give the Jeffrey open space 0:36 and it'll reseed itself fast. 0:37 And today with conservation 0:39 we take a lot better care of our natural resources. 0:41 Let's go. 0:44 Man Okay, come on. 0:45 Giddy up. 0:46 Come on. 0:47 (calm music) 0:48 Narrator The people who make Crest toothpaste 0:50 think about America's teeth as a natural resource. 0:51 Teeth were meant to last a lifetime too. 0:54 Teeth have a protective cover much like the bark on a tree, 0:57 the enamel. 1:00 The fluoride in Crest goes right to the enamel, 1:03 it makes it stronger, tougher 1:06 to help stand up to decay and resist the cavities. 1:08 You can replant a pine forest, 1:11 but you only get one set of permanent teeth. 1:13 So have regular checkups, watch between meal treats, 1:16 and brush after eating with Crest. 1:19 Crest is accepted by the American Dental Association. 1:21 Conserve your natural resources 1:25 while they're still standing. 1:27