P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My daddy says Crest found a way 0:01 to get more fluoride to my teeth to fight cavities. 0:03 He said it's the biggest improvement in toothpaste history. 0:07 I don't think that's so big, I think it's little. 0:12 Crest has been fighting cavities in my mouth 0:16 ever since I was a little girl. 0:19 Announcer Improved Crest does get more fluoride 0:21 to your teeth, 0:23 but let's call it the biggest 0:24 little improvement in toothpaste history. 0:26

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