P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Venus is the brightest of all the planets 0:01 and it is also-- 0:03 - Daddy, daddy, daddy. 0:04 - David, what? 0:06 - I only have one cavity. 0:07 - Oh fine, but I'm. 0:08 - Excellent checkup. 0:09 Dad Wanna tell 'em how? 0:11 - We switched to Crest. 0:13 - Are you sure it was the Crest? 0:14 - Now I am. 0:16 That fluoride stuff works. 0:17 The others we tried didn't have it. 0:19 In my opinion, Crest is the cavity expert. 0:21 - Smile, please. 0:23 (camera snapping) 0:26 Narrator Fighting cavities 0:26 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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