P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (pages turning) 0:00 - Dad! Dad! 0:03 - (dad shushing) Tommy. 0:04 - I only have one cavity. 0:05 - Hey! We did it. 0:07 - You sure did, how? 0:08 - Tell her. 0:10 - We switched to Crest. 0:11 - Are you sure it was the Crest? 0:12 - Oh, we're sure. 0:14 That fluoride stuff works. 0:15 The others we tried didn't have it. 0:17 Crest is our cavity expert. 0:19 - Next we'll be dropping cavities in the dictionary. 0:21 (woman and dad chuckle) 0:24 - Fighting cavities is the whole idea behind Crest. 0:25
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John W. Hartman Center for Sales Advertising & Marketing History
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