P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd murmuring) 0:00 - Please don't come to the conclusion to 0:03 cut the school budget, Mr. Mayor. 0:03 - Dad, dad. 0:05 - Children, Tommy... 0:07 - I don't have any cavities. 0:09 - We did it! 0:10 But Tommy, I'm right in the middle of talking. 0:12 - That's some checkup. 0:15 How did he do it? 0:16 - You tell them Tommy. 0:18 - We switched to Crest. 0:19 - Are you sure it was the Crest? 0:21 - Well, look at the results. 0:22 Best checkup ever! 0:24 You know, that fluoride stuff works. 0:26 The others we tried didn't have it. 0:28 In our house, Crest is the cavity expert. 0:30 - And isn't Crest accepted by the... 0:33 - Right, by the American Dental Association. 0:35 The others weren't. 0:38 Look, Mr. Mayor cutting down on cavities is one thing, 0:40 but cutting the school budget is another. 0:43 - Let's have another look at that budget. 0:49 Announcer If you're serious about cavities, 0:51 have regular checkups, watch treats, and brush 0:52 after eating with Crest. 0:55 Fighting cavities is the whole idea behind Crest. 0:56

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