P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Daddy, daddy! 0:02 - Welcome Ms. Cameron. 0:04 - Thank you. 0:05 - Dad! 0:07 - Grant, take Ms. Cameron's bags to the penthouse. 0:08 I've seen into every detail of your visit personally. 0:11 Carol, what is this? 0:14 Oh my daughter, Carol, she no doubt wanted to meet you. 0:15 - John had just two cavities and I only had one. 0:18 - That's great. 0:22 Carol, do you know who this is? 0:23 - That's a marvelous checkup, darling. 0:25 How did you do it? 0:27 - Tell her how we did it, sweetheart. 0:28 - We switched to Crest. 0:30 - Are you sure it was to Crest? 0:31 - Now I am, best checkup ever. 0:32 That fluoride stuff works. 0:34 The others we tried didn't have it. 0:36 For my money, Crest is the cavity expert. 0:38 - And isn't Crest accepted by the? 0:41 - Yes, by the American Dental Association. 0:43 The others weren't. 0:45 - She has beautiful teeth. 0:46 Have you ever thought of putting her in the movies? 0:48 Narrator If you're serious about cavities, 0:51 have regular checkups, watch treats, 0:52 and brush after eating with Crest, 0:54 fighting cavities is the whole idea behind Crest. 0:56

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