P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Robert, Timothy, Julia. 0:02 - I found this in the bathroom. 0:09 - But Dad, that's Crest Toothpaste. 0:12 - It says "Improved Crest." 0:14 They've taken a perfectly good product and improved it. 0:16 - It's improved to get more fluoride to your teeth. 0:19 You see, fluoristan II. 0:22 - I mean, it really swings. 0:25 - I rather liked the way the old Crest swung. 0:26 Timothy, how many cavities on your last checkup? 0:31 - Just one. 0:33 - But Dad, fluoristan II is a better version of fluoristan. 0:35 - More fluoride to your teeth, Dad. 0:39 - You're not against progress. 0:40 - Mother? 0:42 - Howard, it is accepted by the American Dental Association. 0:43 Now don't be stubborn, dear. 0:47 - More fluoride, eh? 0:49 Well... 0:50 All right. 0:52 Son, get a haircut. 0:54

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