P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now this should add the right touch. 0:01 - Wow, these are crazy- 0:03 - Dad, Dad! 0:05 - Jane, what are you doing here? 0:06 - I only have one cavity. 0:07 - Wow what a crazy terrific checkup, how'd you do it? 0:09 - Gee I uh- 0:12 - We switched to Crest. 0:14 - Crest? What's happening? 0:15 - Oh, do you really think toothpaste matters? 0:18 - Oh yes, we brush with a lot of toothpaste, 0:20 but Crest, well it has fluoride 0:23 and the others we use didn't. 0:26 Announcer Crest with fluoristan, the cavity fighter. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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