P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's face it. 0:02 I'm not exactly the ugliest girl you ever saw. 0:03 I've got good hair, good skin, good teeth, 0:06 and a good figure. 0:10 But I work at it. 0:12 I take proteins and vitamins for my hair and my skin. 0:13 A special fluoride toothpaste for my teeth. 0:16 And I eat a very healthy low-carbohydrate diet 0:19 to stay nice and skinny. 0:22 The fluoride toothpaste? 0:24 Crest. 0:26 It's accepted by the American dental association. 0:27 Crest is more important to me than lipstick. 0:30 The (indistinct) Crest goes right to the enamel, 0:33 makes it stronger to help my teeth resist cavities. 0:36 I've hardly had a split-end, a blemish 0:40 an unnecessary pound or a cavity 0:43 since I stopped being a tom-boy. 0:46 Narrator Have checkups, watch treats 0:49 and brush after eating with Crest. 0:51 Crest, beautiful. 0:54

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