P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Peter stop splashing. 0:01 - Anybody home? - We've having a bath! 0:03 - Hi everybody. 0:05 Kids Hi Dad! 0:06 - Hunny dry Peter would ya'. 0:07 Kids (shouting) 0:08 - Lets go son c'mon. 0:10 - They got home late from the dentist. 0:11 - That's okay, how's everybody's teeth? 0:12 - I only had one cavity, Andy had two. 0:14 - Gee, that's better than last time. 0:16 - Yeah, I bet the Crest had a lot to do with it. 0:18 Announcer Is your family using Crest? 0:21 Test after test after test 0:23 against the same toothpaste, but without fluoristan 0:25 proved Crest reduced cavities. 0:27 Crest is accepted by the therapeutics council of 0:29 the American Dental Association as signified by this 0:32 statement and seal. 0:35 So have checkups, watch treats, brush off and with crest. 0:36

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