P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I have an important announcement for mothers and fathers. 0:02 But please listen carefully. 0:05 (child laughs) 0:07 It's about your favorite subject toothpaste. 0:08 (child laughs) 0:10 Oh no, don't laugh. 0:12 'Cause apparently many of you are confused. 0:13 Why you've come to believe that just about every toothpaste 0:16 has fluoride, an ingredient that helps protect the teeth 0:18 against cavities, well you're wrong. 0:22 The truth is of the five leading toothpastes, 0:25 only one has fluoride. 0:27 The name of that toothpaste is Crest, that's C-R-E-S-T. 0:29 - Okay, thank you. 0:35 - So you might want to examine the toothpaste 0:37 you're using and see if it says fluoride on the tube. 0:39 Most kids don't like to get cavities 0:42 and they don't like to spend too long at the dentist. 0:43 And that's probably why the little rascals 0:46 really brush their teeth. 0:48 Thank you for listening. 0:50 (child vocalizes) 0:51

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