P&G: Crest Toothpaste, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A lotta people think I'm Bill Cosby 0:00 but I'm really tooth decay. 0:02 I'm tooth decay but I'm actually on vacation. 0:06 Especially with the teeth I've been working with here. 0:12 Mainly because some wise guy has been brushing 0:18 after every meal. 0:22 And I think the thing that hurts me the most 0:24 is the fact that he's using Crest. 0:27 Yeah, see Crest has fluoride. 0:29 See, makes teeth hard. 0:32 The enamel, you can't get in. 0:34 You hit, you hit, you hit 0:36 and only thing left for me to do is just wait for a mistake. 0:37 And when I get that mistake, I'm gonna tear into it. 0:41 Here it comes again right after the meal. 0:47 Gonna get another little bath. 0:49 Fighting cavities is the whole idea behind Crest. 0:52

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