P&G: Crest Toothpaste, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That is my position. 0:01 Any questions? 0:03 All Yes. 0:03 - Dad, dad! Man Mr. Mayor, Mr. Mayor. 0:04 - What is it? 0:07 - I only have one. 0:08 - One what? 0:09 - Cavity! 0:10 - Mr. Mayor, is that a significant improvement? 0:11 - Very. 0:14 (all laughing) 0:15 - What do you attribute it to, Mr. Mayor? 0:16 - Well, I... 0:18 - Dad, mum says the Crest, remember. 0:19 - That's right, Crest. 0:21 - And can you substantiate that, sir? 0:23 - Put it this way, we've tried a lot of toothpaste, 0:25 but Crest, best check-up ever. 0:29 - Sir, do they all have Stannous Fluoride? 0:31 - Well, let's set the record straight, 0:33 Crest is the only one of the five front runners 0:35 with Stannous Fluoride. 0:38 And you can't buy a better cavity fighter. 0:40 - The other four, are they recognized 0:43 by the American Dental Association? 0:44 - No, no, only Crest. 0:46 - Larry, which Crest flavor do you prefer? 0:48 Regular or mint? 0:50 - Both. 0:51 (all laughing) 0:52 - A real politician, this one. 0:54 Announcer Have check-ups, watch tooth 0:56 and brush after eating with Crest. 0:58

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