P&G: Crest Toothpaste, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - It's Mr. Tooth Decay here. 0:01 You know, making cavities used to be easy, 0:04 but it's getting harder now. 0:06 And mostly because of Crest. 0:08 Crest fights cavities 0:12 so I'm gonna fight Crest. 0:15 Now, Crest's got fluoride in it 0:19 and Crest is always telling people 0:23 to watch the treats, have checkups, 0:25 and brush often with Crest. 0:28 Things are getting bad. 0:30 There's a lot of healthy teeth around, 0:32 and I just want to say that when I get in to shape, 0:35 this world is not gonna be big enough for the two of us, 0:42 Crest. 0:47 (drum thudding) 0:51 Narrator Fighting cavities 0:55 is the whole idea behind Crest. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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