P&G: Crest Toothpaste, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's face it, I'm not exactly the ugliest girl 0:02 you ever saw. 0:05 I've got good hair, good skin, good teeth, 0:07 and a good figure. 0:11 But I work at it. 0:12 I take proteins and vitamins for my hair and my skin, 0:14 a special fluoride toothpaste for my teeth. 0:17 And I eat a very healthy low-carbohydrate diet 0:20 to stay nice and skinny. 0:23 The fluoride toothpaste, Crest. 0:25 It's accepted by the American Dental Association. 0:28 Crest is more important to me than lipstick. 0:31 The fluoristan in Crest goes right to the enamel, 0:34 makes it stronger to help my teeth resist cavities. 0:37 I've hardly had a split end, a blemish, 0:40 an unnecessary pound, or a cavity, 0:44 once I stop being a downpour. 0:46 Narrator Have checkups, watch treats, 0:50 and brush after eating with Crest. 0:52 Crest, beautiful. 0:55

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