P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Get a hit, Billy! 0:03 - Strike three, you're out. Well, that's it. 0:05 - Oh. 0:08 - Gee, Margot, what was wrong with Billy today? 0:09 - Oh, the poor dear's exhausted. 0:11 He had a toothache last night. 0:13 Now he's got another filling. 0:15 You know, he gets so many cavities. 0:16 - You know, my kids used to get them like crazy. 0:18 - Don't they now? 0:20 - No, we've been using Crest toothpaste. 0:20 - Oh, Joan, a toothpaste? 0:22 - But we have had fewer cavities 0:24 since we've been using Crest 0:26 and taking better care of our teeth. 0:28 Narrator Families who use Crest 0:29 have the advantage of fluoride, 0:31 the substance that's proved it reduces cavities. 0:32 Of all five leading toothpastes, only Crest has fluoride. 0:35 You know, Crest's exclusive fluoride composition 0:40 has fluoristan. 0:42 Crest is accepted by the Council on Dental Therapeutics 0:44 of the American Dental Association, 0:47 as signified by this seal and statement. 0:49 So have regular checkups, watch between meal treats, 0:51 and brush after eating with Crest. 0:54 - Look, Margot, ask your dentist about Crest. 0:57

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