P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Where have you been? 0:01 I've been waiting for 20 minutes. 0:02 - There was this traffic jam on Walnut street. 0:04 - Walnut Street? 0:06 What were you doing there? 0:07 - We went to the dentist, Dad. 0:08 - Oh yeah, I forgot. 0:09 - Oh man, one cavity. 0:11 - Hey, you're doin' great. 0:13 - You aren't kidding. 0:14 You know, I'll bet it's the Crest. 0:17 Narrator Crest proved it reduces cavities. 0:20 21, 34, 42% in tests against the same toothpaste 0:23 without fluoristan. 0:27 Have regular checkups, 0:29 watch between meal treats, 0:30 and brush after eating with Crest. 0:31 - You shoulda heard the horns on Walnut Street. 0:34 - When? 0:36 - When Mommy stalled the car. 0:37

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:25:09