P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Once upon a time, 0:01 a little boy and girl 0:04 were watching Cinderella, 0:06 like you. 0:07 When it was over, 0:10 they climbed upstairs to brush their teeth and go to bed. 0:12 But all of a sudden, the little girl said 0:17 - Hey! 0:20 This isn't our toothpaste! 0:21 - Where's our Crest? 0:23 (Evil Witch Laugh) 0:25 - Who are you? 0:28 - I'm the one that switch your toothpaste, deary. 0:30 - But we don't want our toothpaste switched. 0:33 - We want our Crest. 0:35 - Crest helps to keep us from getting 0:37 a lot of big old cavities. 0:39 - All of the big old cavities. You're worried about 0:41 (Magic ting) 0:46 - Hey! 0:47 We're little 0:48 - Now you only have a little old cavities 0:48 (Switch Witch evil laugh) 0:51 - Give us back our Crest! 0:52 - Give it back 0:53 Give it back 0:54 (Switch Witch evil laugh) 0:55 - Yicks. 0:56 - That's the good tooth fairy. 0:59 - what's going on here? 1:01 - She switch our Crest. 1:03 - Well, that's why she's called 1:05 the toothpaste switch witch. 1:06 - The Switch Witch! 1:08 - She tries to switch everybody's crest. 1:10 - Ahh. 1:12 Crest. 1:14 - Ours is the Christmas special. 1:15 - It certainly is special. 1:18 Crest helps boys and girls like you get fewer cavities. 1:20 - I hate cavity. 1:23 - Me too. 1:25 - We used to get lots before mommy got us crest. 1:27 - And told us how to take better care of my teeth. 1:30 - Well. 1:33 you keep right on taking care of your teeth. 1:34 - And so the good tooth fairy gave the children their crest 1:36 and made them big again. 1:40 And they brushed happily ever after 1:41 Oh. 1:43 The switch witch, afraid she got away. 1:44 - So be careful, 1:46 if you want fewer cavities, 1:48 be sure you have regular checkups. 1:49 Watch between meal treats and brush after eating 1:51 (Switch Witch evil laugh) 1:54 and watch out the switch doesn't switch your crest. 1:56

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