P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd cheering) 0:01 - Get a hit, Billy! 0:02 (crowd cheering) 0:04 - Strike three, you're out! 0:04 Well, that's that. 0:06 - Oh. 0:08 - Gee, Margo, what was wrong with Billy today? 0:09 - Hi, the poor dear's exhausted. 0:11 He had a toothache last night. 0:13 Now he's got another filling. 0:15 You know, he gets so many cavities. 0:16 - You know, my kid used to get them like crazy. 0:18 - Don't they now? 0:19 - No, we've been using Crest toothpaste. 0:20 - Oh, Joan, a toothpaste? 0:22 - But we have had fewer cavities 0:24 since we've been using Crest 0:26 and taking better care of our teeth. 0:27 - Change to Crest. 0:29 Crest has the proof that reduces cavities 0:31 and test after test, 21%, 34%, 42% fewer cavities 0:33 against the same toothpaste, but without fluoristan. 0:38 Crest has the proof. 0:42 Crest is accepted by the Council on Dental Therapeutics 0:43 of the American Dental Association 0:46 as signified by this seal and statement. 0:48 So have regular checkups, watch between meal treats 0:51 and brush after eating with Crest. 0:54 - Look Margo, ask your dentist about Crest. 0:56

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