P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Get that! 0:02 (hits ball) Blond He did. I never beat Bill, 0:06 except once in a toothpaste test. 0:09 Bill's side used the same toothpaste as mine, 0:11 but without Fluoristan. 0:13 My side used Crest and had 34% fewer cavities. 0:14 Announcer In similar tests, 0:18 Crest reduced cavities 21% and 42%. 0:19 More dentists recommend Crest 0:23 than all other toothpastes combined. 0:25 So have regular checkups, watch treats, 0:27 and brush after eating with Crest, 0:29 accepted by the Therapeutics Council 0:31 of the American Dental Association as signified 0:33 by this statement and seal. 0:35 Remember, Crest reduces cavities. 0:37
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:25:07