P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (carnival music) 0:01 - What a shot. 0:05 I've got you now. 0:06 - Okay. 0:07 - Oh, I never beat Mickey. 0:12 Then on toothpaste test, we were on opposite sides. 0:15 My side used Crest. 0:19 Mickey's side used the same toothpaste, 0:20 but without fluoristan, 0:22 and that's when I beat Mickey 0:24 'cause my side had 21% fewer cavities with Crest. 0:25 Narrator In similar tests, 0:29 Crest reduced cavities 34% and 42%. 0:30 You know more dentists recommend Crest 0:34 than all other toothpastes combined. 0:37 So have regular checkups, watch treats, 0:39 and brush after eating with Crest. 0:41 Accepted by the Council on Dental Therapeutics 0:43 of the American Dental Association as signified 0:46 by this statement and this seal. 0:48 - Wait 'til next time. 0:51 Narrator Remember, the only toothpaste 0:53 with over 12 years of tests 0:54 that prove it reduces cavities is Crest. 0:56

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