P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mommy, here's the pencil box I want. 0:04 - Hey, look at these neat covers for my school book. 0:07 - Hi, Helen! 0:11 Wow, school day! 0:13 - It happens every fall. 0:15 Come on, kids. 0:17 Next stop for us, the dentist. 0:18 - Bye. 0:20 Narrator Good mother. 0:21 She's making a visit to the dentist 0:22 part of her children's back to school routine. 0:23 Like mothers everywhere, 0:26 she's joining the 1964 Family Crusade Against Cavities. 0:27 You should join the crusade too. 0:31 How? By seeing your family dentist now. 0:33 Ask your dentist how watching between-meal treats 0:37 can help prevent cavities. 0:39 Ask your dentist how proper brushing habits 0:41 can help prevent cavities. 0:43 And ask your dentist about Crest 0:45 and the added benefit Crest can give 0:47 to your family's dental program. 0:49 Now at back to school time, 0:51 make sure your children's teeth are in good condition. 0:53 Join Crest's Family Crusade Against Cavities today. 0:56

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