P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engine roaring) 0:01 Narrator When your children are ready for college, 0:02 will you have to use up your savings? 0:04 You may not have to. 0:06 You could win $10,000 in the Scholarship Sweepstakes. 0:08 Sponsored by Crest Toothpaste 0:11 and Prell Concentrate Shampoo. 0:13 Yes, $10,000 first prize. 0:15 Over 50 second prizes. 0:17 A $1000 winner in every state. 0:19 Enter now. 0:22 Get details at stores 0:23 that carry Prell Concentrate and Crest. 0:24 You know, Crest is the toothpaste 0:26 for families who want fewer cavities. 0:28 Watch. 0:30 Male That's me, throwing real hard. 0:31 But I never could beat my buddy Mike. 0:34 Except once in a toothpaste test. 0:36 Mike's side used the same toothpaste as mine, 0:39 but without Fluoristan. 0:41 My side used Crest, and we had 21% fewer cavities. 0:42 Voiceover Similar test after test proved 0:46 Crest reduces cavities. 0:48 This seal and statement signify that Crest is accepted 0:50 by the Therapeutics Council 0:53 of the American Dental Association. 0:54 So have regular checkups, watch treats, 0:56 brush often with Crest. 0:58

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