P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's me trying hard to be the best broad jumper 0:01 in the whole school. 0:04 I'm pretty good, 0:07 but I just can't out jump my friend Ed. 0:10 Ed's always beating me. 0:13 Except once. Mr. Cameron in a toothpaste test at school. 0:15 - Tell us about it. 0:17 - Ed and I were on opposite sides. 0:19 - For two years, 0:20 both sides brushed as usual, 0:21 but with different toothpastes 0:23 - Turned out my side used Crest. 0:24 - My side used the same toothpaste, 0:26 but without fluoristan. 0:28 - What were the results? 0:29 - My side had 39% fewer cavities with Crest. 0:30 - With results like this, 0:33 I don't see why any family should take a chance on cavities. 0:34 In test after test, 0:38 Crest proved it reduces cavities 21 to 49% 0:39 You see Crest with fluoristan combines 0:44 with tooth enamel like this 0:46 to strengthen it against decay. 0:48 Don't let your family take a chance on cavities. 0:50 - Have regular checkups. 0:54 - Watch between meal treats, 0:55 - and brush often with Crest. 0:57

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