P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Right. You are, these girls didn't make it. 0:01 You see, they were slightly under age. 0:04 - Hello girls. 0:07 How are you? 0:08 Let's sit down here and have a little chat. 0:09 Shall we? 0:11 Come on Doris? 0:12 Why do you think it's important to have a pretty smile, 0:15 Doris? 0:18 - If people come around and think you're pretty, 0:19 you should smile at them. 0:22 - That's right. 0:26 - Are cavities bad for your smile? 0:27 - Yes. 0:29 - That's a unanimous answer. 0:30 Pammy. 0:32 How can you help yourself not get cavities? 0:33 - My dentist looks at my teeth in the office. 0:35 - Kelly. 0:39 What kinds of toothpaste of you use? 0:40 - Crest. 0:42 - You do? 0:43 Have you used it for a long time? 0:45 How many years? 0:46 - 15 0:48 - Well that's wonderful. 0:49 Why? 0:51 - Cause it helps prevent cavities. 0:53 - Oh. 0:57 How do you know that? 0:58 - My mother told me. 1:02 - What else did she tell you about it? 1:04 - Well, that's all cause I knew all the rest. 1:09 - Well, then. 1:13 You undoubtedly know that Crest have been tested for 1:14 12 years. 1:17 and in test after test 1:18 Crest prove that it's effective against cavities. 1:20 Don't you wish that there been Crest 1:24 to help prevent cavities when you were growing up? 1:25 - Now, news about Crest from a famous father. 1:28 - Hello 1:32 I'm Chuck Conner. 1:33 I'd like to speak to you as a real life father 1:33 about something new on every tube of crest toothpaste. 1:36 This seal of acceptance. 1:40 This seal together with this statement means that crest is 1:42 accepted by the council on dental therapeutics of the 1:45 American dental association. 1:47 In our family, we have regular checkups 1:49 watch treats and brush often with crest. 1:52 Shouldn't your family use crest? 1:56

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