P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (indistinct) 0:00 - And one of your tooth might fall out. 0:03 June Oh, that wouldn't be nice, would it? 0:07 - And if you- 0:09 But it would be nice to put it under your pillow. 0:11 June Hah, now that's a good idea. Yes. 0:12 Tammy, tell me, how can you help yourself not get cavities? 0:15 - My mommy tells me to eat raw carrots 0:19 and brush with Crest toothpaste. 0:23 - Well your mother's right. 0:27 Crest does help prevent cavities. 0:28 It was proved in 12 years of clinical testing. 0:31 June What else can you do to help prevent cavities? 0:34 - You go to the dentist 0:36 - Yes, that's right. You should see the dentist regularly. 0:38 June And what else? 0:41 - I brush with Crest and I don't eat very many sweets. 0:42 June That's a good idea. How often do you brush? 0:47 - Three times a day. 0:50 June Well, good for you. 0:52 - Shouldn't your family be using Crest? 0:53 June Crest is the toothpaste 0:55 for families who want fewer cavities. 0:57

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