P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well I Brush my teeth in the morning, 0:01 get that nasty taste out. 0:03 I let the dog out. 0:06 He barks to let him in about five o'clock 0:08 I brush my teeth and go back to bed. 0:10 (laughs) 0:12 - These parents are candidly 0:14 discussing family dental problems 0:16 Behind the scenes, 0:17 cameras filmed their spontaneous conversation. 0:18 So you could hear exerts up to about 0:21 crest and the importance of dental health. 0:22 - They all have bad teeth. 0:25 It's mostly our fault because 0:26 we've given them things that have caused decay. 0:27 - Is there anything you can do to help 0:30 prevent tooth decay? 0:32 We use toothpaste sometimes, 0:34 but we'd think it'd do the best job. 0:35 - What toothpaste do you use? 0:38 - We use Crest and I've had good luck with it. 0:39 - How do the rest of you feel about toothpaste? 0:41 - If it was up to me, 0:44 I'd just use a salt and soda. 0:45 Although I think it does help your teeth. 0:46 - You're lucky because you've had good kids. 0:49 You've had children that haven't or yourself, 0:51 I myself have gone through that of 0:54 going to a dentist and 0:56 having, when I go in and I only have two then I think, 0:57 well, maybe there's something to it. 1:00 - I don't pay too much attention to these ads 1:03 until they did come out with this 1:05 thing about crest. 1:07 - How about the one where the a 21% fewer cavities. 1:08 This much use Crest and this much use soda. 1:12 - That's right! 1:15 In tests against the same toothpaste, 1:16 but without floristan. 1:17 Crest reduced cavities from 21% 1:19 where everyone brushed as usual. 1:21 To 46% where both groups 1:22 brushed three times a day, 1:24 Crest is the only toothpaste recognized effective against 1:26 cavities by the American dental association. 1:29 There are council on dental therapeutics, 1:31 as crest has been shown to be an effective decay preventive 1:33 benefits that can be of significant value when used in a 1:35 conscientiously applied program of oral hygiene and regular 1:38 professionals care. 1:41 - Crest with floristan was really good. 1:43 - When I can see that it cut down cavities well 1:47 I stick with it. 1:50 - If you want to cut down cavities, 1:51 have regular checkups. 1:52 Watch between meal treats and brush often with crest. 1:53 The toothpaste for families who want fewer cavities. 1:57

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