P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer I Can't believe Dave Holbrook's 0:02 old enough for college. 0:04 Never forget the day they moved in. 0:06 The van hadn't even left, 0:09 when little Davey had his accident. 0:10 Banged into a crate knocked out two front teeth. 0:12 Mrs. Holbrook had noticed the dentist office. 0:16 When she stopped Davey's bleeding, 0:18 she brought him right over. 0:20 He was a little shy at first, 0:22 after all I was a stranger. 0:24 So I took time to show him around. 0:27 Make him feel at home. 0:29 First thing, Davey spied was my diploma. 0:32 Wanted to know why I had all those words framed. 0:35 I told him they meant that I had spent 0:38 eight years in college preparing for my profession. 0:40 Eight years to learn about teeth? 0:43 Said, Davey. 0:45 No, not only teeth. 0:47 I showed Davey my laboratory 0:50 and explained the dentist study dozens of subjects. 0:51 Long names like biochemistry and oral pathology. 0:54 That way they're ready to take care of any dental problems. 0:59 Including little boys who fall 1:02 and lose their two upper incisors. 1:04 By the time Davey was through, 1:08 we were good friends. 1:09 The x-rays had shown there were no tooth fragments left, 1:11 and I could assure him Mrs. Holbrook, 1:14 that Davey's permanent teeth would come in very soon 1:15 and with no bad effects. 1:18 That if he took care of his teeth, 1:20 he'd have a smile to be proud of. 1:22

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