P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Now, for more excerpts from the 0:01 round table discussion in Green County, Missouri 0:03 as this mother sums up the rules of good dental health. 0:05 - Good food, 0:08 good care, brushing. 0:10 Host Anything else? 0:12 - Oh, choosing a good dentist and doing what he says. 0:13 - Taking them to your dentist office is so important too 0:17 - I think so too. 0:19 - Our dentist, our children, 0:20 they like him as a person. 0:21 So, they're not a bit afraid to go to the dentist. 0:22 And I think that's important if they have no fear 0:25 in conjunction with the dentist, 0:27 because he is their friend, actually 0:29 - We have a wonderful dentist. 0:32 Though, I've gone to him forever. 0:34 And so I had thought that I'd take my little girl 0:37 and let her meet him. 0:40 - I haven't ever taken our four year old, 0:42 I've asked him about bringing her in 0:44 and he said bring her in some time when you aren't busy, 0:46 just for me to meet her and get to be buddies. 0:48 - Have you ever asked your dentist about Crest? 0:51 - Yes, I've asked him what we should use. 0:54 After it was in the paper... 0:56 - This lady is referring to a newspaper article, 1:00 which announced that Crest is the only toothpaste recognized 1:02 effective against cavities by the 1:05 American Dental Association. 1:06 Their Council on Dental Therapeutics said, "Crest has been 1:08 shown to be an effective decay preventive dentifrice 1:11 that can be of significant value 1:14 when used in a conscientiously applied program of oral 1:16 hygiene and regular professional care." 1:18 - That's what we use 1:21 - Crest? 1:23 - Crest. 1:24 - I have never asked them what toothpaste to use. 1:25 I will next time. 1:28 - Have you asked your dentist what toothpaste he recommends? 1:31 At your next checkup, ask him about Crest. 1:33 Crest, the toothpaste for families who want fewer cavities. 1:35

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