P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator These cameras are setup 0:01 in Greene County, Missouri. 0:02 Where they're filming an unrehearsed, 0:03 two hour panel discussion on the subject of dental health. 0:05 Tonight we're going to hear some excerpts about Crest 0:08 and the importance of dental health. 0:10 - As mothers, we all want the best for our children 0:12 and I think we're probably going to do the best 0:14 we can to see that they have good health. 0:16 Good teeth. 0:20 - Well how can you help your children have good teeth? 0:21 - Well first and foremost, checkups. 0:23 And second would be brushing after eating, the proper way. 0:25 Then, the proper food 0:29 and not too many snacks. 0:31 And wanting to brush after snacks also. 0:33 And toothpaste has a lot to do with it. 0:38 - Do you all feel that the kind of toothpaste 0:41 makes a difference? 0:43 - Well, I would think so. 0:44 It's bound to make a difference. 0:46 Some better than others. 0:49 Interviewer What kind do you use? 0:51 - We use Crest. 0:52 We've used it for a number of years in our family 0:53 with good results. 0:56 - I think what sold our family on it 0:57 was this whole page of advertisement about Crest 0:58 after they had discovered 1:02 that it was helping to prevent cavities. 1:03 Then so I thought we'll try it 1:07 and we've used it ever since. 1:10 Narrator Have you tried Crest in your family. 1:11 Crest proved effective against cavities 1:14 in 11 years of tests. 1:16

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