P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (boy laughing) 0:02 (boy shouting playfully) 0:04 - Meet David Bentley and meet David's mother, 0:08 who knows something you should know about fighting cavities. 0:11 - That's one thing I learned in college, 0:14 I was part of a toothpaste test for two years, 0:16 and my group had 34% fewer cavities with Crest. 0:19 - The other group used the same toothpaste, 0:22 but without Fluoristan. 0:24 - Yeah, and everybody brushed the same as always. 0:25 - So, Crest made the difference in the number of cavities. 0:28 Crest, the only toothpaste. 0:31 - Group had 34% fewer cavities with Crest. 0:33
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:24:57