P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Just when I think I'm getting good on the rings, 0:00 my friend, Tom, does me one better. 0:04 Seems he always comes out ahead. 0:07 Except once Mr. Kanva. 0:11 - In the toothpaste test at school. 0:12 - Tell us about it. 0:14 - Tom and I were on opposite sides. 0:16 - Dental scientists put us into two groups. 0:18 - Both brush three times a day 0:20 but with a different toothpaste. 0:21 - My group used a control toothpaste. 0:23 - Mine used Crest. 0:25 And after two years, my group had 0:27 46% few cavities with Crest. 0:28 - With results like this, 0:30 I don't see why anyone should take a chance on cavities. 0:32 You see, Crest with fluoristan 0:35 combines with tooth enamel like this. 0:37 It strengthens against decay. 0:40 That's why in 12 years of testing, 0:42 only Crest has shown it reduces cavities 21% to 49%. 0:44 So why take a chance on cavities? 0:49 - Have regular checkups. 0:52 - Watch between meal treats. 0:53 - And brush often with Crest. 0:55

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