P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Come on, Lana. 0:01 - Jane Fuller can hardly wait to bring home good news 0:03 awhile back about the toothpaste test she was in. 0:05 - Right, after three years, my group had 21% fewer cavities 0:08 with Crest. 0:12 - Tests against the same toothpaste, 0:13 but without fluoristan prove Crest works. 0:15 Crest: the only toothpaste recognized 0:18 effective against cavities by the 0:20 American Dental Association. 0:21 Their therapeutics counsel says Crest has been shown 0:23 to be an effective decay-preventative dentifrice 0:25 that can be of significant value 0:28 when used in a conscientiously applied program 0:29 of oral hygiene and regular professional care. 0:32 Remember regular checkups, proper diet, 0:35 frequent brushing with Crest. 0:37
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John W. Hartman Center for Sales Advertising & Marketing History
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