P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'd like you to meet my guests, 0:01 the Kimmel family from Oak Park, Illinois, 0:02 Phyllis and Jack and Craig and Scottie Kimmel 0:05 over there with my youngsters. 0:09 You know, I always thought that I was a confirmed Crest fan, 0:11 but you ought to hear this gal. 0:13 - Well, I've got good reason. 0:15 After all, I'm married to a man 0:17 who helped prove that Crest reduces cavities. 0:18 - Oh? 0:21 - You see, Jack was one of the hundreds of students 0:22 who took part in a toothpaste test when he was in college. 0:24 - Oh, well, what side were you on, Jack? 0:27 - Well, of course we didn't know 0:29 while the tests were going on. 0:30 The dental scientists gave everybody toothpaste 0:32 in blank tubes like this. 0:34 - Actually, one group used Crest 0:37 and the others used the same toothpaste, 0:39 but without Fluoristan in it 0:41 - Then, when they compared our dental records 0:43 at the end of two years, 0:45 they found the group I was in had fewer cavities. 0:47 Host And then you'd been on the Crest side? 0:50 - Right, and our group had 34% fewer cavities with Crest. 0:51 - With proof like that right in my own family, 0:57 you can see why I wouldn't let my boys 0:59 use any other toothpaste. 1:01 - We use Crest. 1:03 (host laughs) 1:04 - You bet we do. 1:05 Daddy's taught us all how to reduce cavities. 1:07 When your own husband was in the test, 1:10 you know that Crest works. 1:12 - And of course, we all know that it works best 1:13 in a good dental health program. 1:15 How about you kids giving us the three rules 1:18 for good dental health? 1:20 - Go to the dentist twice a year. 1:23 - Be careful about the three year teeth. 1:24 - Brush your teeth after you eat. 1:28 Children With Crest. 1:30 - Yeah! 1:32 - (laughs) And if you mothers want fewer cavities 1:33 in your family, those are the rules to follow. 1:37 Remember what Jack Kimmel helped prove. 1:40 - Our group had 34% fewer cavities with Crest. 1:43

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