P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You know this young mother as June Lockhart. 0:00 In private life, she is Mrs. John Lindsay. 0:02 - Oh, this noble beast is Laddie, the family pooch. 0:06 - Mama? 0:10 Why doesn't Laddie have to brush his teeth? 0:11 - He cleans his teeth chewing bones and things. 0:13 Dogs don't have to brush. 0:15 - No, but people do. 0:17 And we're one family that's glad we've got Crest 0:18 to brush with. 0:22 Youngsters need all the help they can get 0:23 in preventing cavities, 0:25 and that's why I decided some years ago 0:26 that we'd switch to Crest. 0:28 I'd seen the commercials on television, 0:30 the same as you have, 0:32 and the Crest story made a lot of sense to me, 0:33 you know, the way those clinical tests proved 0:35 that Crest reduces cavities. 0:38 And of course, we all know that Crest is the only 0:41 toothpaste recognized effective against cavities 0:43 by the American Dental Association. 0:46 Just listen to this statement from their Council on 0:48 Dental Therapeutics. 0:51 Crest has been shown to be an effective 0:53 decay-preventive dentifrice that can be of significant 0:55 value when used in a conscientiously applied program 0:58 of oral hygiene 1:02 and regular professional care. 1:04 So that means, 1:07 Crest works best when you follow the dental health rules, 1:08 watch between-meal treats, 1:11 see the dentist regularly, 1:13 and brush often with Crest. 1:15 Those are our dental rules, 1:17 and I hope they're yours too 1:18 because Crest is the toothpaste for families 1:21 who want fewer cavities. 1:23

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