P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mommy, can we listen? 0:01 - Sure! After all, it's you we're talking about. 0:03 - And you're lucky. 0:06 Mother's an expert on helping you fight cavities. 0:07 - I should be. 0:09 Someone in my own family showed me how. 0:10 My husband helped prove Crest works. 0:12 Spokesperson How, Mrs. Bissell? 0:15 - In college, he was in a two year test. 0:16 Spokesperson Crest against the same toothpaste 0:18 but without fluoristan? 0:20 - And you know, the Crest proof has 34% fewer cavities. 0:21 When your own husband's part of the proof, 0:25 well, naturally, we use Crest. 0:28 - Crest, the only toothpaste recognized effective 0:30 by the American Dental Association. 0:33 Their Council on Therapeutics says, 0:35 "Crest has been shown to be an effective 0:37 "decay preventive dentifrice 0:40 "that can be of significant value 0:41 "when used in a conscientiously applied program 0:43 "of oral hygiene and regular professional care." 0:45 So have regular checkups, watch between meal treats, 0:48 brush often with Crest. 0:52 Remember. 0:54 - There were 34% fewer cavities with Crest. 0:55

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