P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (kids yelling in excitement) 0:01 - Don't tell me the dentist is through 0:08 with you two. 0:09 - Here look 0:10 - Wow, you both did great. 0:11 Spokesperson Sure they did 0:13 because there's a mother like you, 0:14 a mother with a sense of responsibility. 0:17 A sense of responsibility that leads to Crest. 0:19 You don't expect miracles, just fewer cavities. 0:22 After all Crest's is the only toothpaste 0:25 recognized effective 0:28 by the American Dental Association. 0:29 Their counsel on therapeutics says "Crest has been shown to 0:31 be an effective decay-preventive dentifrice 0:36 that can be of significant value... 0:38 when used in a conscientiously applied program of oral 0:41 hygiene and regular professional care." 0:43 That's important to a mother with a sense of responsibility. 0:46 So you watch between meal treats, 0:50 schedule regular checkups, 0:51 encourage regular brushing with Crest. 0:53 Crest, because you're a mother 0:55 with a sense of responsibility. 0:58

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Original permalink · Record added: 2025-04-22 23:24:56