P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (paper fluttering) 0:04 - Wowee! 0:07 Your family feel this good after a dental checkup? 0:08 They can, if you help them to fewer cavities with Crest, 0:11 the one and only toothpaste tested 0:14 and found effective against cavities. 0:16 Tested with thousands of people from families like yours, 0:19 young adults, teenagers, schoolchildren like Patty Briscoe. 0:22 - See, this is our test group here. 0:26 Half of us use Crest, half control toothpaste. 0:27 We all brushed the same as always. 0:30 - But the results weren't the same, were they? 0:32 - No, sir, we had 21% fewer cavities 0:34 with Crest after three years. 0:36 - Fewer cavities because of Crest with fluoristan. 0:38 Only crest has fluoristan. 0:42 So different, Crest is patented. 0:43 So effective, it's reduced cavities 21% to 49% 0:46 in tests documented in dental journals. 0:49 So help your family to fewer cavities, 0:51 have regular checkups, brush often with Crest, 0:54 and you too may hear... 0:56 - Wowee! 0:59

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