P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Boy Six. 0:02 Seven, oh I tried hard to be the best athlete back at school 0:06 but my friend Chipper was the real champ. 0:10 I never could top him, 0:13 till we were on opposite sides in a toothpaste test. 0:14 For three years, 0:17 each side brushed with a different toothpaste 0:18 and my toothpaste reduced cavities 21%. 0:20 Later, we learned it was Crest. 0:23 Chipper's side used the same toothpaste, 0:25 but without fluoristan. 0:27 Now it's regular checkups, 0:28 watch between meal treats, 0:30 and brush often with Crest. 0:31 Man Crest reduced cavities 21% in this test, 0:33 46% in a similar test 0:37 where everyone brushed three times a day. 0:39 The Council on Dental Therapeutics 0:41 of the American Dental Association says, 0:43 ''Crest has been shown to be an effective 0:45 decay-preventative dentifrice 0:48 that can be of significant value, 0:49 when used in a conscientiously applied program 0:51 of oral hygiene and regular professional care''. 0:54 Boy Crest reduced cavities 21% from my side! 0:57

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