P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (carnival music) 0:01 (bottles clank) - I do my darndest, but Don's always topping me, 0:03 except once, in a two-year toothpaste test, Mr. Cameron. 0:08 Mr. Cameron Oh? 0:10 - Everyone brush three times a day. 0:11 My side used a control toothpaste. 0:13 - We used Crest and had 46% fewer cavities. 0:15 - In 12 years of tests, Crest with Fluoristan, 0:19 reduce cavities 21 to 49%. 0:22 Have checkups, watch treats, and brush often with Crest. 0:24
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:18:30