P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man That's me, trying hard to be 0:01 the best athlete back at Howe Military School. 0:03 I was pretty good, but I just couldn't outjump 0:06 my friend Ron. 0:08 I couldn't beat him at anything, except once. 0:12 We were on opposite sides in a two-year toothpaste test 0:16 Ron's side use the same toothpaste as mine 0:19 except my toothpaste had fluoristan. 0:21 Turned out it was Crest, and that's when I topped Ron, 0:24 'cause my side had 46% fewer cavities with Crest. 0:27 Narrator Crest proved it reduces cavities 0:30 in similar test after test after test, 0:33 reduced cavities 21%, 34%, and in this test 0:35 where everyone brushed three times a day, 46%, almost half. 0:40 This seal and statement signify 0:45 that Crest toothpaste is accepted 0:46 by the Council on Dental Therapeutics 0:48 of the American Dental Association. 0:50 So have regular checkups, watch between-meal treats, 0:52 and brush often with Crest, 0:55 tested and proved effective against cavities. 0:57

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