P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Student That's me doing my darnedest back at school 0:01 to top my buddy, Jim, but he always made me look silly. 0:03 Once though, I did beat him in a two-year toothpaste test. 0:07 Both sides used the same toothpaste 0:10 except mine had fluoristan, turned out it was Crest. 0:11 And because of Crest, my side had 46% fewer cavities. 0:15 Announcer In similar test after test after test 0:19 Crest reduced cavities 21%, 34%, 0:22 and when everyone brushed three times a day, 46%. 0:25 This seal and statement signify that Crest is accepted 0:29 by the Council on Dental Therapeutics 0:32 of the American Dental Association. 0:33 So have checkups, watch treats, brush often with Crest. 0:36
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John W. Hartman Center for Sales Advertising & Marketing History
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