P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - And one of your tooth might, might fall out. 0:01 June Oh, well that wouldn't be nice, would it? 0:04 - Um, if you... 0:06 - But it would be nice to put it under your pillow. 0:07 June Huh, now that's a good idea, yes. 0:10 Hi, I'm June Lockhart and we're relaxing 0:12 around the pool in hidden valley, California. 0:15 I'm talking with a group of young ladies 0:17 I'd like you to know, and we're just discussing teeth 0:19 and how we take care of them. 0:22 Pammy, tell me, how can you help yourself not get cavities? 0:24 - My dentist looks at my teeth in the office. 0:28 - What else can you do to help prevent cavities, Susie? 0:32 - Don't eat when mommy says "Uh uh, Susie". 0:34 - My mommy tells me to eat raw carrots, 0:37 and brush with Crest toothpaste. 0:41 - Kelly, what kind of toothpaste do you use? 0:45 - Crest. 0:49 June You do? Have you used it for a long time? 0:49 How many years? 0:52 - Fifteen. 0:54 June Well that's wonderful. Why? 0:56 - Cause it helps prevent cavities. 1:00 June Oh. How do you know that? 1:03 - My mother told me. 1:08 Yeah, and your mother's right. 1:10 Crest does help prevent cavities. 1:12 That was proved in 12 years of clinical testing. 1:14 This seal and statement signify that Crest 1:18 is accepted by the council on dental therapeutics 1:20 of the American dental association. 1:23 Don't you wish there'd been Crest to help 1:25 prevent cavities when you were growing up? 1:27

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