P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Peter, stop splashing! 0:02 Father Anybody home? - We're having a bath! You're getting me soaking wet. 0:03 - Hi everybody. 0:06 - Hi, dad! Mom Honey, dry Peter won't you? 0:08 (Kids yelling) 0:09 - Let's go son, come on. Up and at 'em, let's go. 0:10 - Daddy, look what I can do 0:13 (blowing bubbles) 0:15 - Hey that's great! 0:16 - Andy! Stop it! 0:17 I got home late from the dentist. 0:20 - That's okay. How's everybody's teeth? 0:21 - I only had one cavity. Andy had two. 0:23 - Gee, that's better than last time. 0:25 Mom Yeah. 0:27 - I bet the Crest had a lot to do with it. 0:28 Narrator If your family uses Crest 0:30 and has fewer cavities, don't be surprised. 0:31 12 years of tests proved Crest reduced cavities. 0:34 In these tests, Crest reduced cavities 0:37 34%, 21%, 42% 0:40 all against the same toothpaste, but without Fluoristan 0:44 Crest is accepted by the council on dental therapeutics 0:47 at the American dental association 0:49 as signified by this statement and this seal. 0:51 So wash between meal treats, brush often, 0:54 have regular checkups and ask your dentist about Crest. 0:56

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