P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cap falls on the floor) 0:01 - Just getting home, honey? 0:04 - Yeah. 0:05 I didn't leave work til 10:30. 0:06 - Did you eat? 0:08 - I had a sandwich. 0:09 Kids okay? 0:12 - Fine. 0:13 I took them for shoes and to the dentist. 0:14 - Oh, how'd they do? 0:16 - Well, Cathy only needed two fillings. 0:19 Bill needed one. 0:21 - A lot better than the last time. 0:23 - Mm hmm. 0:24 - Could be the Crest. 0:25 Narrator If your family uses Crest 0:27 and has fewer cavities, don't be surprised. 0:29 12 years of tests prove Crest reduced cavities. 0:32 In these tests, Crest reduced cavities 34%, 0:35 21%, 0:39 42% 0:41 all against the same toothpaste but without fluoristat. 0:42 Crest is accepted by the Council on Dental Therapeutics 0:46 of the American Dental Association 0:48 as signified by this statement and this seal. 0:50 So watch between meal treats, brush often, 0:53 have regular check-ups, 0:55 and ask your dentist about Crest. 0:56

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