P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There, now. Isn't that grand? 0:01 All Yeah! 0:04 - Are you all enjoying the Wizard of Oz? 0:05 All Yeah! 0:07 Boy Sure! - Well now, before we go on, I have a riddle for you. 0:09 Can you name one thing being worn by everybody 0:12 watching this program? 0:16 - I know! A dress. 0:17 - Boys don't wear dresses. 0:20 June No, they don't, do they? Do you give up? 0:22 - Yes. 0:24 - A smile. See? You're wearing a smile. 0:25 - My grandma says I have most, the prettiest smile 0:29 in the whole world. 0:32 - She just said that 'cause she's your grandma. 0:34 June (chuckles) But, you do have a pretty smile, Nicki. 0:37 I can see you take good care of your teeth. 0:41 - I brush them a lot. 0:43 - Do you use toothpaste? 0:45 What kind? 0:48 - I forget. 0:49 - I know! I use Crest. 0:51 - Is it this kind? Why do you use Crest? 0:54 - Because my mother buys it. 0:58 - I use Crest because I don't want to get any cavities. 1:01 June Very good. Now, here's another riddle. 1:04 Who's the most important person for 1:06 taking care of your teeth? 1:09 - The dentist. 1:10 - Well, he's the expert all right. And it is important 1:12 for him to check our teeth at least twice a year. 1:15 But, there's somebody else... 1:18 - My mother? 1:19 - Well, mothers are important too. 1:20 They see that we get the right food 1:23 and they show us how to brush. 1:25 But, there's still one person 1:27 who does most of the work. 1:28 It's you, yourself. 1:30 You're the one who has to skip treats between meals. 1:31 - And have to brush all the time. 1:34 - (laughs) 1:36 And the toothpaste to remember is... 1:37 All Crest! 1:41 - Crest. For families who want fewer cavities. 1:42 This seal and statement signify that Crest is accepted 1:48 by the Council on Dental Therapeutics 1:51 of the American Dental Association. 1:53 Now, to keep those smiles blooming. 1:56 Back to the program! 1:58

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