P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (door slams) 0:00 - What's that? 0:03 - Me, Mom. - Richie, I thought you were spending the night at Jimmy's. 0:05 - I was. I came home to brush my teeth. 0:07 - At six o'clock in the morning? 0:09 Doesn't Jimmy have any water? 0:11 - Sure, but he doesn't have any Crest. 0:12 - Oh, Richie, just once you could brush your teeth 0:14 with another toothpaste. 0:17 - Do you want my teeth to get weak? 0:18 - Huh? 0:20 - I told him how brushing with Crest 0:21 makes his teeth stronger against cavities. 0:22 - Fine. 0:24 - Gotta go easy on the treats and see the dentist. 0:25 - Aw, come on. 0:28 - Can I take the Crest to Jimmy 0:28 so his teeth will get stronger too? 0:30 - Sure, Rich. 0:32 - How are we supposed to brush our teeth? 0:36 - Brush 'em at Jimmy's. 0:37 (audience laughs) 0:39

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