P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - There I am trying hard, 0:01 but I never could beat my pal Bill. 0:04 Except once, in a two year toothpaste test. 0:06 Bill's side use the same toothpaste as mine 0:09 but without fluoristan. 0:11 My side used Crest and we had 34% fewer cavities. 0:12 Narrator Similar test after test 0:16 proves Crest reduces cavities. 0:18 This selling statement signify that 0:20 Crest is accepted by the Therapeutics Council 0:21 of the American Dental Association. 0:24 So have regular checkups, watch treats, 0:26 brush often with crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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