P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There now. 0:01 Isn't that great? 0:02 (kids laughing) All Children Sure is. 0:04 - Who's enjoying the program the most? 0:04 - I am. 0:06 - I am. 0:07 (June laughing) - All right now. 0:09 Before we go on, 0:09 I have a riddle for you. 0:10 Can you name one thing being worn by everybody 0:12 watching this program? 0:16 - I know. 0:17 A dress. 0:18 - Boys don't wear dresses. 0:20 June No, they don't, do they? 0:22 You give up? 0:23 - Yes. 0:24 June A smile. 0:25 You see? 0:26 You're wearing a smile. 0:27 - My grandma says I have most 0:29 prettiest smile in the whole world. 0:31 - She just said that because she's your grandma. 0:34 (June laughing) 0:37 June But you do have a pretty smile, Nikki. 0:38 I can see you take good care of your teeth. 0:41 - I brush them a lot. 0:43 - Do you use toothpaste? 0:45 - What kind? 0:48 - I forget. 0:49 - I know. 0:50 I use Crest. 0:52 - Is it this kind? 0:54 Why do you use Crest? 0:55 - Because my mother buys it. 0:58 - I use Crest because I don't want to get 1:00 a lot of cavities. 1:02 June Very good. 1:03 Well, here's another riddle. 1:05 Who is the most important person 1:06 for taking care of your teeth? 1:08 - The dentist. 1:11 June Well, he's the expert, all right. 1:12 And it is important for him to check our teeth 1:14 at least twice a year, 1:16 but there's somebody else. 1:17 - My mother? 1:19 June Well, mothers are important too. 1:21 They see that we get the right food 1:23 and they show us how to brush. 1:25 But there's still one person 1:27 who does most of the work. 1:28 That's you, yourself. 1:30 You're the one who has to skip treats 1:31 between meals. 1:33 - I have to brush all the time. 1:34 (June laughing) 1:36 - And the toothpaste to remember is... 1:37 All Children Crest. 1:41 June Crest. 1:42 For families who want fewer cavities. 1:43 This seal and statement signify 1:48 that Crest is accepted 1:50 by the Council on Dental Therapeutics 1:51 of the American Dental Association. 1:53 Now to keep those smiles blooming, 1:55 back to the program. 1:58

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