P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (girls screaming and giggling) 0:01 - Pillow fights used to be fun for Jane and me, 0:02 but when it came time to brush our teeth, 0:05 we didn't kid around. 0:06 'Cause we were in a toothpaste test 0:08 back at school for three years. 0:09 And Jane's group had 21% fewer cavities with Crest. 0:11 My group used the same toothpaste, but without fluoristan. 0:15 Now it's regular checkups, watch treats 0:18 and brush often with Crest 0:21 Announcer In test. 0:22 After test 0:24 After test. 0:24 Crest reduced cavities 0:25 21%, 0:27 34%, 0:28 46%. 0:30 This seal and statements signify that 0:32 Crest toothpaste is accepted by 0:34 the Council on Dental Therapeutics 0:36 of the American Dental Association. 0:37

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:18:28